Relevant Coursework: Business Communications, Management Principles, Marketing Fundamentals
Diploma of Business
Deakin College | Melbourne, Australia
Pathway Program to Deakin University Bachelor’s Degree
Foundation Program
DLD College London | London, United Kingdom
Completed Foundational Studies For Higher Education
“Lightning Meets Culture: Science in Motion”
A carousel post with various lightning displays, including blue jets and cloud-to-ground lightning, in bold dark orange and neutral colors with contemporary tones.
The carousel post of CSIRO was strategically developed following the created Instagram identity by the organisation that finds a balance between the tone of knowledge and the visual content that is easy to digest. CSIRO branding also often uses clean designs with high contrast colour pallets (especially orange highlights), and gentle typography. This design in turn utilises the neutral background with the bright orange highlights to ensure brand continuity and still create a sense of impact in Instagram’s extremely fast-scrolling feed.
The carousel format is especially viable to the target audience of young Australian adults aged 18 – 30, who are familiar with swipeable, interactive formats. Instead of putting cluttered scientific data in one frame, the carousel concerns the complicated notions of lightning into digestible bits. Every slide is devoted to a single idea (for example, blue jet, lightning to the ground), which allows the gradual involvement. Studies describe that breaking down information enhances its understanding and memorisation within digital environmental media (Mayer, 2014).
The caption tone is by design conversational, but informative, as it represents the audience preference of approachable STEM communication. The post also plays on the emotional appeal, in that it presents a curiosity question (What if lightning wasn’t just a storm, but a spectacle?). This method is in line with modern science communication practices that focus more on the use of stories and relatability instead of mere factual presentation.
The presence of a distinct call-to-action (Follow us and explore more via the link in bio) reflects the current social media approach of CSIRO which focuses on the continuous relationship with the audience instead of a one-off conversation. This does not only bolster brand loyalty but aids in further exploring scientific content out of Instagram. The blend of science and culture that the brief points out is also seen through the visual storytelling technique. The post appeals to the audience which attach importance to scientific breakthroughs on the one hand and to the visual content on the other hand, by framing lightning as a scientific phenomenon and a visual phenomenon at the same time. Such positioning increases the sharing of content and its applicability to urban, digitally networked communities.
To conclude, this design offers an example of how one can turn scientific material into a platform-appropriate, engaging, and accurate media. To keep up with the movement of accessible and exciting STEM content, follow CSIRO to remain connected with a science that has an impact on everyday life.
“Lightning: More Than Just a Bolt”
Infographic of the various forms of lightning, such as blue jets and big bolt discharges, with clear labels and a storm backdrop.
The infographic displayed on The Conversation presents a much different approach to communication than CSIRO, with a focus on clarity, credibility, and depth. Being a platform associated with academic journalism, The Conversation values evidence-based writing in a professionally and visually understating manner. In this respect, this infographic follows the clean design, the neutral colour scheme, and the hierarchic structure to meet the brand image. The design concentrates on breaking down complicated meteorological principles into a format that is easy to understand as well as a format that interests the intended audience, university-educated adults between the ages of 35 and 45. This audience appreciates detail and precision, yet also desires clarity. Thus, its concise text, clear headings, and visual division allow the infographic to showcase the various types of lightning (such as blue jets, thunder bolts) without overloading a viewer.
Although this is not the case in Brief 1, the carousel, the infographic form demands all the important information to be displayed simultaneously. This requires due consideration of prioritisation of content. The design is based on the article, which brings into light the most curious and unfamiliar sign of lightning, especially in high altitude like blue jets (Dowdy et al., 2026). These components have been chosen since they contradict popular beliefs regarding lightning, thus making them more interesting due to novelty. The artistic use of storm backdrop supports the topic being discussed without sacrificing beauty. Nevertheless, the design does not contain too sensational and dramatic images that can spoil the academic tone of The Conversation. The typography is kept moderate and clear, and it is essential due to the focus of the platform on its clarity and credibility.
The caption does not reiterate the story but expounds the story in the infographic. The post creates a conceptual hook by saying that Lightning is not only what you witness, but also what you do not, creating an approach that prompts further observation. The call-to-action (Read more, through the link in bio) is a necessary element since the main aim of The Conversation is to generate traffic to the full-length articles. Theoretically, the strategy expresses the concepts of effective science communication, including the necessity to adapt content to the needs of viewers and the opportunities offered by the platform (Bucchi et al., 2021). The infographic balances intellectual complexity with visual simplicity, thus the artwork manages to make the complex science accessible without simplifying.
To conclude, this design shows how it is possible to make academic content more fit within social media without sacrificing integrity and authority. To explore the whole article, visit The Conversation to acquire some evidence-based knowledge about science and nature.
Reference
Bucchi, M., Trench, B., & Routledge. (2021). Routledge Handbook of Public Communication of Science and Technology.
Dowdy, A., Schofield, R., & Catto, J. (2026). From bolts to blue jets, lightning comes in many strange forms. https://doi.org/10.64628/aa.4q6jgy46g
Mayer, R. (2014). The Cambridge Handbook of Multimedia Learning (R. Mayer, Ed.). Cambridge University Press. https://doi.org/10.1017/cbo9781139547369
Pagnabuth Korm 